
Modern Cents Planner
Shay Steacy
CFP, CCS
Part money coach, part (unofficial) therapist — all financial planner. Bank-trained, bias-free.
About Shay
In my almost 20 years of hands-on experience working with Canadians, I've gained valuable, real-life knowledge of the financial industry in Canada. In my time as a bank employee, I recognized so many Canadians had trouble finding financial advice that actually helped, because they didn't have "enough" money for the banks to care enough about them…
So in 2018, I left my bank salary, benefits, and pension behind so I could offer my unbiased financial advice to Canadians for a fee, rather than selling financial products people may or may not need!
My clients are busy raising young families, advancing their careers, or building businesses. And some of my clients are approaching retirement and want to understand how the money they've worked so hard to save can help them live the lives they've been imagining. But all of my clients are often overwhelmed with choice, options, and questions. So I help them sift through the noise, understand what's important in their financial lives, and take action to move forward.
I like to say I'm part money coach, part (unofficial) therapist, but all financial planner. This approach to money isn't for everyone, but it creates trusting relationships with clients, so I wouldn't have it any other way!
In my client video meetings, my backdrop is my 10'x32' tiny house on wheels! I've got a passion for all things sustainable (environmental and financial!), and I've been the world's okayest dog mom to Bodhi since 2021.
Featured media
Where Shay has been quoted.
A selection of recent articles and podcast appearances. See the full media archive for everything.
In the press

Should you move your shares into a TFSA? It depends
The Globe and Mail · Apr 24, 2026

This advisor says being independent, yet still part of a team, is her best career decision
Globe Advisor · Mar 19, 2026

Can Yasmin, 55, afford to buy a Vancouver condo without risking her financial security?
The Globe and Mail · Jan 24, 2026

Lindsay, 64, is ‘house rich, cash poor.’ What should she do when she retires this year?
The Globe and Mail · Mar 14, 2025

When can Max, 54, and Erica, 42, leave their high-stress jobs and work part time instead?
The Globe and Mail · Jan 17, 2025

The pros and cons of retired grandparents moving closer to their families
The Globe and Mail · Oct 1, 2024
Ready to talk to Shay?
A 30-minute introductory call is the easiest way to find out if we'd be a fit.



